The Datacrushers Blog

Using today’s analytics to power tomorrow’s sales

As the holiday season approaches, you're going to notice an increase in the number of visitors (also commonly referred to as “Traffic”) to your eCommerce site. This will likely manifest itself in an assortment of ways. Increased traffic generally results in increased sales, orders and of courses, the ever dreaded cart abandonment. Obviously, we

By | 2017-11-15T10:42:26+00:00 November 15th, 2017|Cart Abandonment|Comments Off on Using today’s analytics to power tomorrow’s sales

Using Q4 traffic to maintain strong momentum in 2018

2018 is fast approaching. Before you know it, the next quarter will begin; will you be ready? I hope the answer is going to be a solid “yes”. What can you do to ensure that your “Yes” will translate into sales? You have your sales figures from the past year. You ran your campaigns.

By | 2017-11-13T16:17:45+00:00 November 13th, 2017|Cart Abandonment|Comments Off on Using Q4 traffic to maintain strong momentum in 2018

Client interview series – End of year review with Fred Lerner CEO of mailpix.com

We are always eager to get to know our clients better and learn more about the strategies they apply in their businesses. Recently, Datacrushers had the privilege of interviewing a long-time client, Mr. Fred Lerner, CEO of mailpix.com. In addition to mailpix.com, Mr. Lerner owns two additional sites that too use Datacrushers cart and

By | 2017-10-31T12:21:43+00:00 October 31st, 2017|BFCM, Black Friday Cyber Monday, Cart Abandonment, Client interview series|Comments Off on Client interview series – End of year review with Fred Lerner CEO of mailpix.com

Using landing pages to drive sales during peak holiday shopping

One of the earliest eCommerce marketing inventions was something called a “splash page.” It was a short, sales-driven page that featured zero distractions and absolute information about one particular item. The splash page’s purpose was to generate point-of-contact sales for that specific product by eliminating any and all distractions and barriers. Surprisingly enough, splash

By | 2017-10-26T16:00:16+00:00 October 26th, 2017|BFCM, Black Friday Cyber Monday, Cart Abandonment|Comments Off on Using landing pages to drive sales during peak holiday shopping

Email triggers – how to set them up for maximum holiday success

Automation is imperative in creating a streamlined eCommerce business. Being able to set up criteria, triggers and actionable analytics means not having to preside over these tasks each and every time they occur. This frees up time to focus on other aspects of the business. During the holiday season, there’s no better way to

By | 2017-10-23T18:31:47+00:00 October 23rd, 2017|Black Friday Cyber Monday, Cart Abandonment|Comments Off on Email triggers – how to set them up for maximum holiday success

Master machine learning and amp the holiday season like a pro

It’s hard to ignore the impact machine learning is having on the world of eCommerce. From customer-facing examples like Amazon’s Echo and Google Home, to back-end software like semantic search engines and algorithmic product recommendations, machine learning is rapidly becoming the core of any successful online business. This holiday season, machine learning could help

By | 2017-10-18T12:39:52+00:00 October 18th, 2017|Black Friday Cyber Monday, Cart Abandonment|Comments Off on Master machine learning and amp the holiday season like a pro

10 optimizations to drive mega sales this holiday season

Looking for a few great ideas to help bolster your eCommerce success during the upcoming Black Friday/Cyber Monday #BFCMwin and holiday sales season? Whether it’s raising your conversion rate, recouping lost transactions, improving customer experience or merchandising better, there are numerous little tweaks that can be made to optimize your site just in time

By | 2017-10-16T11:35:39+00:00 October 16th, 2017|Black Friday Cyber Monday, Cart Abandonment|Comments Off on 10 optimizations to drive mega sales this holiday season

Missing holiday revenue and where to find it across your eCommerce store

The goal of any eCommerce manager is to raise their conversion rates. In an ideal world, you’d convert on 100% of the people who visit your site… but alas, the average conversion rate for eCommerce sites across all industries is closer to 1-2%. During the holiday season, the needle may rise as high as

By | 2017-10-16T11:49:13+00:00 October 12th, 2017|Black Friday Cyber Monday, Cart Abandonment|Comments Off on Missing holiday revenue and where to find it across your eCommerce store

5 monumental days for holiday eCommerce traffic

Starting November 1, eCommerce stores across the web will begin bracing themselves for the most prolific sales season of the year. Within the next two months—November and December—online retailers will experience no less than 5 of the biggest revenue days of the year. And, when you consider the fact that they’re condensed into a

By | 2017-10-09T18:26:00+00:00 October 9th, 2017|Black Friday Cyber Monday, Cart Abandonment|Comments Off on 5 monumental days for holiday eCommerce traffic

Predictable Holiday eCommerce Trends You Need to Start Planning For

Retail is a cyclical industry—meaning it experiences many of the same trends year after year. For anyone operating an eCommerce store, these trends are familiar, especially around the Black Friday, Cyber Monday and holiday season. But just because you’re familiar with the shopping habits of holiday customers doesn’t always mean you’re capitalizing on them.

By | 2017-10-09T18:25:13+00:00 October 5th, 2017|Black Friday Cyber Monday, Cart Abandonment|Comments Off on Predictable Holiday eCommerce Trends You Need to Start Planning For