As the holiday season approaches, you're going to notice an increase in the number of visitors (also commonly referred to as “Traffic”) to your eCommerce site. This will likely manifest itself in an assortment of ways. Increased traffic generally results in increased sales, orders and of courses, the ever dreaded cart abandonment. Obviously, we
2018 is fast approaching. Before you know it, the next quarter will begin; will you be ready? I hope the answer is going to be a solid “yes”. What can you do to ensure that your “Yes” will translate into sales? You have your sales figures from the past year. You ran your campaigns.
We are always eager to get to know our clients better and learn more about the strategies they apply in their businesses. Recently, Datacrushers had the privilege of interviewing a long-time client, Mr. Fred Lerner, CEO of mailpix.com. In addition to mailpix.com, Mr. Lerner owns two additional sites that too use Datacrushers cart and
One of the earliest eCommerce marketing inventions was something called a “splash page.” It was a short, sales-driven page that featured zero distractions and absolute information about one particular item. The splash page’s purpose was to generate point-of-contact sales for that specific product by eliminating any and all distractions and barriers. Surprisingly enough, splash
Automation is imperative in creating a streamlined eCommerce business. Being able to set up criteria, triggers and actionable analytics means not having to preside over these tasks each and every time they occur. This frees up time to focus on other aspects of the business. During the holiday season, there’s no better way to
It’s hard to ignore the impact machine learning is having on the world of eCommerce. From customer-facing examples like Amazon’s Echo and Google Home, to back-end software like semantic search engines and algorithmic product recommendations, machine learning is rapidly becoming the core of any successful online business. This holiday season, machine learning could help
Looking for a few great ideas to help bolster your eCommerce success during the upcoming Black Friday/Cyber Monday #BFCMwin and holiday sales season? Whether it’s raising your conversion rate, recouping lost transactions, improving customer experience or merchandising better, there are numerous little tweaks that can be made to optimize your site just in time
The goal of any eCommerce manager is to raise their conversion rates. In an ideal world, you’d convert on 100% of the people who visit your site… but alas, the average conversion rate for eCommerce sites across all industries is closer to 1-2%. During the holiday season, the needle may rise as high as
Starting November 1, eCommerce stores across the web will begin bracing themselves for the most prolific sales season of the year. Within the next two months—November and December—online retailers will experience no less than 5 of the biggest revenue days of the year. And, when you consider the fact that they’re condensed into a
Retail is a cyclical industry—meaning it experiences many of the same trends year after year. For anyone operating an eCommerce store, these trends are familiar, especially around the Black Friday, Cyber Monday and holiday season. But just because you’re familiar with the shopping habits of holiday customers doesn’t always mean you’re capitalizing on them.