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The Datacrushers End of Month Update: April 2018

April has been a crazy, awesome, and exciting month here at Datacrushers. But before we can share our awesome news with you, let’s do a quick rundown of a few interesting developments that happened throughout April.   Cool: Marvel’s “Avengers: Infinity War” broke box office records by making $257.7 Million dollars over the course

By | 2018-05-04T18:43:49+00:00 May 4th, 2018|Uncategorized|Comments Off on The Datacrushers End of Month Update: April 2018

How Personalization and Smart Email Marketing Will Give Your Business A Boost 

In this article, we are going to show you how to harness the power of smart email marketing, and personalization. The focus here being on how to quickly get your personalization and smart email marketing efforts rolling along. To do this right, we need to explain what “personalization” really means in relation to smart

By | 2018-04-26T19:21:17+00:00 April 26th, 2018|Uncategorized|Comments Off on How Personalization and Smart Email Marketing Will Give Your Business A Boost 

eCommerce Is Saving the Earth: What You Need to Know for Earth Day 2018!

Today, April 22, 2018 is Earth Day. It is a day dedicated to environmental awareness and conservation. Considering this fact, we wanted to highlight a few ways that eCommerce merchants the world over are helping the earth – every day of the year! So, Congratulations - your eCommerce store is helping the planet! “But…How?

By | 2018-04-25T08:58:19+00:00 April 22nd, 2018|Uncategorized|Comments Off on eCommerce Is Saving the Earth: What You Need to Know for Earth Day 2018!

Email marketing automation

Welcome to the new generation of eCommerce email marketing automation! Datacrushers, the leading Revenue Discovery Platform for eCommerce merchants announced the launch of their full Email Marketing Automation suite. As part of the Datacrushers mission to combat eCommerce technology fragmentation by introducing and delivering a holistic Revenue Discovery Platform, our newly launched email marketing automation feature

By | 2018-04-10T19:09:03+00:00 April 10th, 2018|Uncategorized|Comments Off on Email marketing automation

7 Simple causes of cart abandonment and how to prevent them

Cart Abandonment is the scourge of eCommerce merchants the world over. It’s a lot like an invasive species, slowly ruining the environment around it.  Unlike an invasive species, it is a naturally occurring byproduct of eCommerce. However, that does not mean that eCommerce retailers must simply stand by and accept cart abandonment as a

By | 2018-03-27T18:10:01+00:00 March 19th, 2018|Cart-Abandonment, Guide, Uncategorized|Comments Off on 7 Simple causes of cart abandonment and how to prevent them

A Primer on Conversion Rate Optimization  

In “The Datacrushers Guide to Conversion Rate Optimization” series, we will be presenting Best Practices as they relate to a specific topic on this subject. In turn, these guides will help ensure the success of your business going forward into 2018.  In the world of eCommerce, the conversion rate (CVR) is a lot like

By | 2018-03-27T17:05:00+00:00 February 13th, 2018|Conversion Rate Optimization, Guide, Uncategorized|Comments Off on A Primer on Conversion Rate Optimization  

Up-Sell and Cross-Sell Through Email

It is a well-established fact that post-purchase emails play a major role in the off-site marketing efforts of eCommerce retailers big and small. With an average open rate of 61.7% and a 9.7% click-through-rate, it’s no wonder they are so important! In this guide, we will give you an in-depth explanation of how to

By | 2018-03-27T16:53:40+00:00 February 7th, 2018|Cross-Sell, Guide, Post-purchase email, Retention, Shopper Retention, Uncategorized, Up-sell|Comments Off on Up-Sell and Cross-Sell Through Email

The four shoppers of the eCommerce world, and one shopper you should avoid

With eCommerce, as with all things, there are consumers (shoppers). What makes eCommerce shoppers different, is that there are at least 4 different types of them. In this post, we are going to talk about these shoppers, and the best way to target them. We’ll also talk about the one shopper that you should

By | 2018-04-24T22:38:25+00:00 January 4th, 2018|Uncategorized|Comments Off on The four shoppers of the eCommerce world, and one shopper you should avoid

Cart abandonment exit pop-up

Cart abandonment emails are all about recovering revenue when your shoppers's leave your site empty-handed. But what about actually preventing abandonments from occurring? In order to prevent the shopper from leaving your site, we've created the exit popup! The exit popup is a triggered onsite message designed to discourage the shopper from abandoning the cart and

By | 2017-09-27T10:48:26+00:00 September 27th, 2017|Uncategorized|Comments Off on Cart abandonment exit pop-up

Cart Abandonment Recovery: Revenue You Never Knew You Had

According to SurePayroll, it’s estimated that United States eCommerce sites lose roughly $20 billion in potential revenue each year to cart abandonment. Because these sales are theoretical until they’re closed, most eCommerce merchants aren’t “actively losing” that money. They simply never had it to begin with. But just because you’re not actively losing money doesn’t mean

By | 2017-08-31T14:36:45+00:00 August 31st, 2017|Uncategorized|Comments Off on Cart Abandonment Recovery: Revenue You Never Knew You Had