Email Marketing

How Shopper Segmentation And Smart Email Marketing Will Help Grow Your Business

In an earlier article about personalization and smart email marketing, the goal was to give you a quick overview of the process and some of the key components involved. In this article, we are going to take an in-depth look at the power of the Shopper Segmentation aspect of personalization, and the role it plays

By | 2018-05-02T13:37:04+00:00 April 30th, 2018|Email Marketing|Comments Off on How Shopper Segmentation And Smart Email Marketing Will Help Grow Your Business

Email Marketing Strategy: Here’s What You Need To Know!

The world of eCommerce marketing is more fragmented today than it has ever been before. Today's eCommerce merchants have to constantly analyze their site traffic to determine who is coming, and what is being purchased (or abandoned). On the other side of this equation, shoppers are subject to a virtually endless stream of notifications

By | 2018-04-20T17:38:05+00:00 April 20th, 2018|Email Marketing|Comments Off on Email Marketing Strategy: Here’s What You Need To Know!