Cart Abandonment is the scourge of eCommerce merchants the world over. It’s a lot like an invasive species, slowly ruining the environment around it. Unlike an invasive species, it is a naturally occurring byproduct of eCommerce. However, that does not mean that eCommerce retailers must simply stand by and accept cart abandonment as a
In part one of the Datacrushers Guide to eCommerce Visual Marketing, we discussed the fundamental concepts of on-site marketing and branding efforts. Next, in part two, we explained off-site marketing tactics and methods. Recently, in part three, we talked about Social Media marketing. Now, in the fourth and final installment of this guide,
In Part III of “The Datacrushers Guide to eCommerce Visual Marketing,” we will continue to explain off-site visual marketing tactics and methods for eCommerce Merchants, from start to finish. The focus of this section is social media and shopper engagement. So, whether you are a marketing novice or veteran, this
In Part II of "The Datacrushers Guide to eCommerce Visual Marketing" we will explain off-site visual marketing tactics and methods for eCommerce Merchants, from start to finish. Whether you are a marketing novice or veteran, this guide has something in it for everyone – regardless of budget or technical know-how. Everything discussed here plays
In "The Datacrushers Guide to eCommerce Visual Marketing" we will explain visual marketing tactics and methods for eCommerce Merchants, from start to finish. Whether you are a marketing novice or veteran, this guide has something in it for everyone – regardless of budget or technical knowhow. Everything discussed here plays a role in the
The average cart-abandonment rate is around 69%, and that is a fact. But the rate varies quite a bit depending on the product or service on offer across different industries. Which raises the question as to why exactly cart-abandonment rates vary by industry, and what can be done to reduce it on a case-by-case
What does site search have to do with sales? To answer this question, consider the following example. Do you remember how, back in the day, you would go shopping at the local mall? Once there, if you didn’t know where a specific store was located, you had to ASK someone where it could be
In part I, we introduced the fundamental concepts of conversion rate optimization. In part II, we started talking about the critical methods to kick-start your optimization efforts. Here in part III, we will round out this guide by discussing testing, copy optimization, triggered emails, and the role they all play in your conversion rate
In the first part of this guide, we discussed the merits of Conversion Rate Optimization (CRO). In the second part (the one you are currently reading) we are going to discuss the critical methods for kickstarting your optimization efforts. When it comes to CRO, research suggests that the best results are achieved through a
In “The Datacrushers Guide to Conversion Rate Optimization” series, we will be presenting Best Practices as they relate to a specific topic on this subject. In turn, these guides will help ensure the success of your business going forward into 2018. In the world of eCommerce, the conversion rate (CVR) is a lot like
