Using shopper analytics to create customer segments for cart recovery


Shopper analytics will arm you with all the information you need to know and more about your site’s “window shoppers” and potential customers. You’ll know what devices they used to browse your store, the various traffic sources they’ve arrived from, how many times the customers have purchased on your site, their cart total and more.

Looking at all this information can be a bit overwhelming, but we’ve gone ahead and created simple way to make things easier by allowing you to filter the data and save segments for marketing use. Actionable analytics!

In order to filter your “Shopper Analytics” click on any of the tabs below:


In each tab you can filter the data. You can use as many filters as you want before saving the segment.

The first filter is basic:


Here, you can segment by preset time frames  such as 7 Days, 30 Days, 90 Days or custom dates. You can also filter by a specific time frame between any 2 days within the last 90 days that you choose. Click the check-boxes to select the event type such as Sales, Abandonment’s, and Recovered Sales. You can filter by any or all of these events. You can also choose to see only records with emails.


Shown above, is the traffic source tab. Here, you can filter your shopper analytics by the shopper source. If you click on the box displaying “traffic source,” a drop-down will appear displaying all traffic sources. You may then select as many of the multi-select filters you’d like in order to filter. Then click “Apply”.


To segment the shopper analytics by LTV or LTS, click the LTV/LTS tab as shown above. To segment by LTV click the box next to LTV and type in two numbers (no need to add a dollar sign). To segment by LTS click the box next to LTS. Then enter the number of times a person has made a purchase on your site. Shown is an example of segmenting shoppers who have purchased between 2 and 6 times on your site. To see shoppers who have purchased above twice, just put 2 in the “Between” box and leave the “And” box blank. Click Apply and voila! You will have your shoppers segmented by LTV or LTS.


To filter by Recovery Source, click on the recovery source tab at the top of the page. If you click in the Quick search recovery box labeled above with the red box, you will see all the recovery sources appear below. You can now choose to filter by any, or all of the recovery sources available. Then, click apply.


To filter by cart content, click the tab above. You can choose to filter out the number of cart items and the cart total. You click the box next to either “cart items” or “cart total” and then fill out the boxes “Between” and “And.”

The image above displays the filter for shoppers with between 2 and 5 items in their cart. To see the cart total you would do the same and enter two numbers such as “between” 20 “and” 50 for example. The answer would display shoppers with cart totals of between $20 and $50. Next, Click apply.


To filter by operating system click on the Config OS tab shown above and then click next to OS source to see the list of operating systems. You can click on one or as many operating systems as you would like in order to filter by the different operating systems. You can see only mobile shoppers by clicking “iPhone” and “Android” (or other mobile OS’s). Click apply.

Once you’ve filtered the Shopper Analytics, as shown above, you can save your segment.


To save your segment, type in the name of your segment as shown above. Then click save. Your segment will now show up in the drop down menu next to “Segment.” Please note: the saved segment is a saved filter. This means that each time you load your segment it will include all the up to date and current shopper data into the segment. Each time you load the segment, the shopper analytics are re-filtered.


Now you are ready to recover revenue using your saved shopper segments!

Happy hunting!

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By | 2017-09-18T20:28:30+00:00 September 12th, 2017|Cart Abandonment|Comments Off on Using shopper analytics to create customer segments for cart recovery