At the “Innovation Studio Tel-Aviv Launch and Innovation Exchange Conference” hosted by VISA (yes, that VISA) Datacrushers CEO James Oppenheim made an exciting announcement: the introduction of a Full Email Marketing Automation Suite.
“As part of the Datacrushers mission to combat eCommerce technology fragmentation by introducing and delivering a holistic Revenue Discovery Platform (RDP), our newly launched email marketing automation feature propels our clients one step closer to having all their essential and most important eCommerce marketing and revenue discovery features in one, elegant and easy-to-use platform.” Said James Oppenheim, CEO of Datacrushers.
In case that was not clear enough, let’s break it down.
What is it: Full Email Marketing Automation – ESP. It is now a direct part of the RDP. It is not a 3rd party plugin, so users don’t need to worry about a thing.
What does it do: Allows eCommerce merchants to do the following:
- Email highly personalized newsletters.
- Run welcome campaigns.
- Dynamic email triggers.
- Transactional emails.
- And much, much more!
How does it work: As a part of the Datacrushers RDP, it taps directly into the actionable analytics of the client’s site to make it easy for eCommerce merchants to engage with shoppers (both guest and logged-in).
What makes it special: Our solution is uniquely tailored to the needs of online retailers because it uses a ‘Drag and Drop’ interface, so users can set up email templates in minutes – hassle free! Furthermore, its ease of use ensures marketers do not need to invest time, money, and energy into retraining efforts to achieve email marketing proficiency with our new ESP.
Why would we do this: To defragment the severely cluttered eCommerce marketing space and improve the quality of life for our clients.
“Our new email marketing tool will further help defragment the severely cluttered eCommerce marketing and analytics space which directly affects hundreds of thousands of global online merchants by enabling (retailers) to now also send highly personalized newsletters, welcome campaigns, dynamic email triggers, transactional emails and more.” Said CEO James Oppenheim.
Founded in 2015, Datacrushers uses Machine Learning and A.I. along with NLP to identify and recover revenue loss, cart abandonment and discover new revenue sources across any site. The revenue discovery platform completes the deep ongoing analysis of eCommerce websites by monitoring the three main focal points of any site: The User, Site, and Product.
Unlike traditional “cart abandonment platforms,” Datacrushers does not require shoppers and customers to be logged-in to conduct both on and offsite campaigns. We use a wide range of data-driven and analytics based conversion tools to target the shopper at the right time with the most accurate and effective campaign to drive the sale.
Datacrushers is platform, language, and currency agnostic and requires only a few lines of code to get started therefore delivering an ultra-fast go-to-market with minimal set-up time and tech intervention.
Based out of Jerusalem, Israel, Datacrushers has clients worldwide including, The US, China, Russia, UK, Germany, and more.