Datacrushers end of month review: December 2017

December is by far the busiest month of the year for physical retailers and eCommerce merchants alike. For Datacrushers, our December was extraordinarily busy – in the best possible sense!

Over the past month, we have accomplished the following:



Datacrushers entered into an exciting new strategic partnership with SplitIt, a New York-based eCommerce startup in the Fintech space. SplitIt provides both online and retail shoppers the ability to split the cost of their purchases across several interest-free installments. Furthermore, it does not require users to apply for a new credit line, or run a credit check.  This partnership is significant because payment flexibility is a key driver when it comes to conversions and closing sales.  



We helped our clients recover $1,406,612 in abandoned revenue between Thanksgiving and Cyber Monday. Of which 75%, or, more than $1,050,000 was strictly from non-logged in guest shoppers.



Now you might be thinking to yourself “This is old news from November. What does it have to do with December?”

You wouldn’t be wrong for thinking that, but…

The reason this bears relevance in December is that our clients use our recovery tools in a variety of different ways for their recapture campaigns. So in effect,  shoppers who abandoned their carts on Thanksgiving, Black Friday, and Cyber Monday, received triggered emails in response anywhere from one minute to 7 days following the abandonment. For whatever reason, some of these shoppers took their time before coming back to complete the sale. As a result, we measured results from this shopping period by the amount that was recovered up to a week following Cyber Monday.


New Features:

Localization: We launched an exciting new feature called “localization” which allows users to manually adapt the Datacrushers platform to display settings and information in their local language and currency.  

Product Groups: Another exciting new feature we just launched, is product groups – the ability to collate products into unique new groups which can be used for an almost infinite number of campaigns. Want to group products together based on popularity? Perhaps you want to group products based on abandonments for recovery campaigns? Product Groups provide a major expansion to the functionality of product segmentation.


Datacrushers In The News:

Over the past month, we received some major coverage from heavy hitters in the industry, and we are super thankful for it! You know who isn’t thankful? The people who neglected the opportunity to check us out and get the inside scoop on who we are and what we are doing.

For starters, i24 News, an international English-language news organization helped bring Datacrushers and our cart-abandonment technology into the big picture for their morning viewers.  


Merrill Lynch picked up on the news about our partnership with SplitIt, and shared the great news on their financial news website, Merrill Edge.

Finally, Hillel Fuld interviewed Datacrushers CRO Jeffrey Tower, and dubbed Datacrushers “The Apple of the eCommerce World”. While some in the company have an aversion to all things Apple, (Jeff, an avid Android, and Windows user – but we’re still working on that) we still consider the statement to be a massive compliment.


But wait, there’s more!

We will be starting the new year right, by doing a live interview with i24 News this Monday, January 1st, 2018. Yupp, on New Year’s Day, Datacrushers Co-founder James Oppenheim and our favorite CRO Jeffrey Tower, will be taking to the airways to talk about the big things we will do in 2018.

And to top it all off, Hillel Fuld will interview Datacrushers Co-founder, James Oppenheim. We don’t yet know what the two will discuss, but it will probably involve steak. So stay tuned for that interview!


Customer Satisfaction:

But most importantly, we put in the work to satisfy our customers and meet their goals with regards to their usage of the  Datacrushers Revenue Discovery platform, and its advanced capabilities. We take customer feedback seriously and have worked hard to implement the changes necessary to create the best possible experience for our clients. The easier time they have utilizing our technology and its extensive list of capabilities, the better they sleep at night.

And that’s our end goal – simplify the experience of eCommerce merchants so they can get a good night’s sleep, and keep on crushing it.


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Founded in 2015, Datacrushers uses Machine Learning and A.I. along with NLP to identify and recover revenue loss, cart abandonment and discover new revenue sources across any site.  The revenue discovery platform completes the deep ongoing analysis of eCommerce websites by monitoring the three main focal points of any site: The User, Site, and Product.

Unlike traditional “cart abandonment platforms,” Datacrushers does not require shoppers and customers to be logged-in to conduct both on and offsite campaigns. We use a wide range of data-driven and analytics based conversion tools to target the shopper at the right time with the most accurate and effective campaign to drive the sale.

Datacrushers is platform, language, and currency agnostic and requires only a few lines of code to get started therefore delivering an ultra-fast go-to-market with minimal set-up time and tech intervention.

Based out of Jerusalem, Israel, Datacrushers has clients worldwide including,  The US, China, Russia, UK, Germany, and more.


By | 2018-04-24T22:39:58+00:00 December 28th, 2017|Black Friday Cyber Monday, Cart Abandonment, media|Comments Off on Datacrushers end of month review: December 2017