The Datacrushers Blog

Using Cart Abandonment to Keep Customers Coming Back

Being able to recapture on a cart abandonment and turn it into a conversion is a great feeling—especially if you’ve been successful in developing a process for doing it. But converting on abandoned carts isn’t the end-all be-all for success in this ecommerce niche. There is, in fact, one more step you need to

By | 2017-09-12T15:05:40+00:00 September 12th, 2017|Cart Abandonment|Comments Off on Using Cart Abandonment to Keep Customers Coming Back

Using shopper analytics to create customer segments for cart recovery

  Shopper analytics will arm you with all the information you need to know and more about your site's "window shoppers" and potential customers. You'll know what devices they used to browse your store, the various traffic sources they've arrived from, how many times the customers have purchased on your site, their cart total and more. Looking at

By | 2017-09-18T20:28:30+00:00 September 12th, 2017|Cart Abandonment|Comments Off on Using shopper analytics to create customer segments for cart recovery

Retargeting Shopping Cart Abandoners Through Targeted Emails

If you haven’t discovered already, email is the single best way for eCommerce shops to communicate with their customers. From messages regarding sales, to those offering exclusive or new products, email is an unparalleled tool in the eCommerce marketer’s arsenal. That’s why it’s no surprise a simple email is the most effective method for

By | 2017-09-26T18:27:48+00:00 September 7th, 2017|Cart Abandonment|Comments Off on Retargeting Shopping Cart Abandoners Through Targeted Emails

Cart Abandonment Recovery: Revenue You Never Knew You Had

According to SurePayroll, it’s estimated that United States eCommerce sites lose roughly $20 billion in potential revenue each year to cart abandonment. Because these sales are theoretical until they’re closed, most eCommerce merchants aren’t “actively losing” that money. They simply never had it to begin with. But just because you’re not actively losing money doesn’t mean

By | 2017-08-31T14:36:45+00:00 August 31st, 2017|Uncategorized|Comments Off on Cart Abandonment Recovery: Revenue You Never Knew You Had

Cart Abandonment – 5 Places on Your Site That Require Your Attention

  Ever wonder why customers seem to spend so much time on your site, but leave behind a full cart at the drop of a hat? The problem might have something to do with your sales environment or conversion pipeline. Take a look at a few of the places people

By | 2017-08-28T09:54:02+00:00 August 28th, 2017|Cart Abandonment|Comments Off on Cart Abandonment – 5 Places on Your Site That Require Your Attention

Cart Abandonments – What Are They and Why Do They Happen?

According to a comprehensive study of 37 highly-trafficked eCommerce platforms by The Baymard Institute, the rate of shopping cart abandonment can be pegged at about ~69 percent. This means as many as 7 out of 10 shoppers take the time to add items to a cart, but then leave before checking out. For online

By | 2017-08-28T09:51:55+00:00 August 21st, 2017|Uncategorized|Comments Off on Cart Abandonments – What Are They and Why Do They Happen?

Shopper analytics using LTV and LTS

  Datacrushers is thrilled to announce a new feature added to our Shopper Analytics! LTV and LTS. What are LTV and LTS? LTV refers to lifetime value. Lifetime value is the amount of money a shopper has spent on your site since the Datacrushers code was implemented.  LTS refers to lifetime sales. Lifetime sales is

By | 2017-08-27T07:32:02+00:00 August 3rd, 2017|Uncategorized|Comments Off on Shopper analytics using LTV and LTS

Creating Facebook Custom Audiences

We are excited to announce the new Facebook custom audiences feature that will enable online retailers to use their Datacrushers shopper analytics to create highly effective and personalized Facebook ads. To use the Facebook custom audiences campaigns, you must first create and save a new segment of shoppers from the "Shopper analytics"

By | 2017-07-28T15:06:53+00:00 July 27th, 2017|Uncategorized|Comments Off on Creating Facebook Custom Audiences

Four ways to transform user engagement!

In the last article, we started talking about site-wide abandonment and briefly mentioned user engagement amongst other points that can be improved to combat abandonments. This is the first article to look at these points in more depth starting with user engagement. After all, it all starts with engagement! Developing an engaged audience will

By | 2017-08-09T09:57:21+00:00 July 23rd, 2017|Uncategorized|Comments Off on Four ways to transform user engagement!