The Datacrushers Blog

Up-Sell and Cross-Sell Through Email

It is a well-established fact that post-purchase emails play a major role in the off-site marketing efforts of eCommerce retailers big and small. With an average open rate of 61.7% and a 9.7% click-through-rate, it’s no wonder they are so important! In this guide, we will give you an in-depth explanation of how to

By | 2018-03-27T16:53:40+00:00 February 7th, 2018|Cross-Sell, Guide, Post-purchase email, Retention, Shopper Retention, Uncategorized, Up-sell|Comments Off on Up-Sell and Cross-Sell Through Email

5 Steps to a checkout funnel that converts: A Datacrushers mini-guide

In a letter to a young tradesman, Benjamin Franklin wrote a line that has stood the test of time “remember that Time is money.” Clearly, this founding father knew a few things about making money. If Franklin were alive today, we wouldn’t be able to write this guide because surely, he would school everyone

By | 2018-03-27T16:43:59+00:00 February 6th, 2018|Guide, UX|Comments Off on 5 Steps to a checkout funnel that converts: A Datacrushers mini-guide

The Datacrushers End of Month Update: January 2018

Now that January is over, it’s clear that 2018 is already shaping up to be an amazing year for eCommerce. How Amazing? Well consider the fact that: The Dow broke above 26,000! Our partners at Affirm raised $200,000,000! Jeff Bezos is basically the richest man on earth. “Cool story bro, but what’s going on

By | 2018-03-27T16:48:09+00:00 February 2nd, 2018|Datacrushers Update|Comments Off on The Datacrushers End of Month Update: January 2018

The Datacrushers guide to rewarding shopper loyalty  

The Datacrushers Guide to Rewarding Shopper Loyalty   Many retailers understand that the best way to ensure the success of their shopper retention efforts is to reward continued loyalty. In the first part of this series, we discussed the circle of loyalty and the role of LTV/LTS in shopper retention and acquisition. In the

By | 2018-02-01T18:15:18+00:00 February 1st, 2018|Acquisition, Guide, Loyalty, Retention, Rewards, Shopper Acquisition, Shopper Acquisition, Shopper Retention, Shopper retetion, UX|Comments Off on The Datacrushers guide to rewarding shopper loyalty  

How brands develop shopper loyalty and improve retention

As part of our “Master Guide to Shopper Retention and Acquisition” series, we will be presenting Best Practices as they relate to a specific topic on this subject. In turn, these guides will help ensure the success of your business going forward into 2018. Brand loyalty rarely happens overnight. It takes time to build

By | 2018-03-27T16:46:09+00:00 January 30th, 2018|Cart Abandonment, Fintech, Shopper Acquisition, Shopper retetion|Comments Off on How brands develop shopper loyalty and improve retention

The Datacrushers guide to shopper retention and acquisition

As part of our “Master Guide to Shopper Retention and Acquisition” series, we will be presenting Best Practices as they relate to a specific topic on this subject. In turn, these guides will help ensure the success of your business going forward into 2018. Growth is an endless pursuit. For eCommerce merchants, that pursuit

By | 2018-01-29T14:18:16+00:00 January 29th, 2018|Cart Abandonment, Shopper Acquisition, Shopper retetion|Comments Off on The Datacrushers guide to shopper retention and acquisition

10 Advanced techniques to eliminate cart abandonment

There is an old poem that goes “water, water everywhere but not a drop to drink.” In the world of eCommerce, we can use some creative license to re-imagine this line as “cart and revenue abandonment everywhere but not a sale to recover.” Aside from the fact that the line is factually incorrect, it

By | 2018-04-25T10:08:02+00:00 January 25th, 2018|Cart Abandonment, Fintech|Comments Off on 10 Advanced techniques to eliminate cart abandonment

The importance of a shoppers lifetime value and lifetime sales in eCommerce

These days, every large business has a reliance on CRM software (Customer Relationship Management) to some extent or another. CRM performs an important role in customer retention, so it’s almost a no-brainer to use it. When it comes to customer retention, there is a critical metric that not all eCommerce Merchants are familiar with

By | 2018-04-24T22:37:31+00:00 January 23rd, 2018|Cart Abandonment|Comments Off on The importance of a shoppers lifetime value and lifetime sales in eCommerce

Creating fantastic abandoned cart emails that work!

We wanted to bring you a few examples of what the ideal abandoned cart email looks like, so that you can learn how to make the most of this critical tool in your own revenue recovery efforts. For the unfamiliar, let’s start from the basics – what is an abandoned cart, and what do

By | 2018-04-24T22:37:48+00:00 January 18th, 2018|Cart Abandonment|Comments Off on Creating fantastic abandoned cart emails that work!

Is your strategy for combating cart-abandonment in 2018 good enough?

This is an excellent time of year to review your techniques for combatting cart and site-wide revenue abandonment. If you currently don’t have a strategy for dealing with this issue, you can use this guide to develop one. “I don’t have a cart-abandonment issue on my site, so why would I care to develop

By | 2018-04-24T22:38:04+00:00 January 11th, 2018|Cart Abandonment|Comments Off on Is your strategy for combating cart-abandonment in 2018 good enough?