The Datacrushers Blog

How and Why Cart-Abandonment Rates Vary by Industry

The average cart-abandonment rate is around 69%, and that is a fact. But the rate varies quite a bit depending on the product or service on offer across different industries. Which raises the question as to why exactly cart-abandonment rates vary by industry, and what can be done to reduce it on a case-by-case

By | 2018-03-27T17:43:59+00:00 February 28th, 2018|Cart-Abandonment|Comments Off on How and Why Cart-Abandonment Rates Vary by Industry

The State of Mobile (e)Commerce in 2018

At this very moment, there is a good chance you are reading this on a smartphone or tablet. There is an even better chance you used one of those devices to complete a purchase during 2017. On top of that, you are most certainly going to complete a few purchases on your mobile devices

By | 2018-03-27T17:40:19+00:00 February 26th, 2018|Affirm, Cart Abandonment, Fintech, Mobile eCommerce|Comments Off on The State of Mobile (e)Commerce in 2018

How Site Search Helps Drive Site-Wide Sales

What does site search have to do with sales? To answer this question, consider the following example. Do you remember how, back in the day, you would go shopping at the local mall? Once there, if you didn’t know where a specific store was located, you had to ASK someone where it could be

By | 2018-03-27T17:38:34+00:00 February 21st, 2018|Guide, Site Search|Comments Off on How Site Search Helps Drive Site-Wide Sales

Critical Testing Methods for Conversion Rate Optimization

In part I, we introduced the fundamental concepts of conversion rate optimization. In part II, we started talking about the critical methods to kick-start your optimization efforts. Here in part III, we will round out this guide by discussing testing, copy optimization, triggered emails, and the role they all play in your conversion rate

By | 2018-03-27T17:26:35+00:00 February 20th, 2018|Conversion Rate Optimization, Guide|Comments Off on Critical Testing Methods for Conversion Rate Optimization

This Week at Datacrushers: February 2018 Mid-Month Update!

We are now in the middle of February, and the temperature is finally starting to rise! So, what is going on now that the year is slowly heating up? Turns out the answer is “a lot of things that the team at Datacrushers would have thought improbable just a few short weeks ago” such

By | 2018-03-27T17:22:15+00:00 February 16th, 2018|Announcement, eCommerce, Fintech, Visa Innovation Confrence|Comments Off on This Week at Datacrushers: February 2018 Mid-Month Update!

Critical Methods to Kickstart Your Conversion Rate Optimization Efforts 

 In the first part of this guide, we discussed the merits of Conversion Rate Optimization (CRO). In the second part (the one you are currently reading) we are going to discuss the critical methods for kickstarting your optimization efforts. When it comes to CRO, research suggests that the best results are achieved through a

By | 2018-03-27T17:16:36+00:00 February 15th, 2018|Conversion Rate Optimization, Guide|Comments Off on Critical Methods to Kickstart Your Conversion Rate Optimization Efforts 

Say Hello to the Datacrushers Full Email Marketing Automation Suite

At the “Innovation Studio Tel-Aviv Launch and Innovation Exchange Conference” hosted by VISA (yes, that VISA) Datacrushers CEO James Oppenheim made an exciting announcement: the introduction of a Full Email Marketing Automation Suite. “As part of the Datacrushers mission to combat eCommerce technology fragmentation by introducing and delivering a holistic Revenue Discovery Platform (RDP), our

By | 2018-03-27T17:11:34+00:00 February 14th, 2018|Announcement, eCommerce, Fintech, Visa Innovation Confrence|Comments Off on Say Hello to the Datacrushers Full Email Marketing Automation Suite

A Primer on Conversion Rate Optimization  

In “The Datacrushers Guide to Conversion Rate Optimization” series, we will be presenting Best Practices as they relate to a specific topic on this subject. In turn, these guides will help ensure the success of your business going forward into 2018.  In the world of eCommerce, the conversion rate (CVR) is a lot like

By | 2018-03-27T17:05:00+00:00 February 13th, 2018|Conversion Rate Optimization, Guide, Uncategorized|Comments Off on A Primer on Conversion Rate Optimization  

42 Essential eCommerce Keywords

When it comes to the language of business - especially eCommerce -  the lexicon used truly is an animal unto itself, with dozens of terms, acronyms, and unique standards being used to describe all sorts of essential process that are unique to the digital realm. Seeing as Datacrushers is the leading eCommerce revenue discovery

By | 2018-03-27T17:02:18+00:00 February 8th, 2018|Guide|Comments Off on 42 Essential eCommerce Keywords