The Datacrushers Blog

Master machine learning and amp the holiday season like a pro

It’s hard to ignore the impact machine learning is having on the world of eCommerce. From customer-facing examples like Amazon’s Echo and Google Home, to back-end software like semantic search engines and algorithmic product recommendations, machine learning is rapidly becoming the core of any successful online business. This holiday season, machine learning could help

By | 2017-10-18T12:39:52+00:00 October 18th, 2017|Black Friday Cyber Monday, Cart Abandonment|Comments Off on Master machine learning and amp the holiday season like a pro

10 optimizations to drive mega sales this holiday season

Looking for a few great ideas to help bolster your eCommerce success during the upcoming Black Friday/Cyber Monday #BFCMwin and holiday sales season? Whether it’s raising your conversion rate, recouping lost transactions, improving customer experience or merchandising better, there are numerous little tweaks that can be made to optimize your site just in time

By | 2017-10-16T11:35:39+00:00 October 16th, 2017|Black Friday Cyber Monday, Cart Abandonment|Comments Off on 10 optimizations to drive mega sales this holiday season

Missing holiday revenue and where to find it across your eCommerce store

The goal of any eCommerce manager is to raise their conversion rates. In an ideal world, you’d convert on 100% of the people who visit your site… but alas, the average conversion rate for eCommerce sites across all industries is closer to 1-2%. During the holiday season, the needle may rise as high as

By | 2017-10-16T11:49:13+00:00 October 12th, 2017|Black Friday Cyber Monday, Cart Abandonment|Comments Off on Missing holiday revenue and where to find it across your eCommerce store

5 monumental days for holiday eCommerce traffic

Starting November 1, eCommerce stores across the web will begin bracing themselves for the most prolific sales season of the year. Within the next two months—November and December—online retailers will experience no less than 5 of the biggest revenue days of the year. And, when you consider the fact that they’re condensed into a

By | 2017-10-09T18:26:00+00:00 October 9th, 2017|Black Friday Cyber Monday, Cart Abandonment|Comments Off on 5 monumental days for holiday eCommerce traffic

Predictable Holiday eCommerce Trends You Need to Start Planning For

Retail is a cyclical industry—meaning it experiences many of the same trends year after year. For anyone operating an eCommerce store, these trends are familiar, especially around the Black Friday, Cyber Monday and holiday season. But just because you’re familiar with the shopping habits of holiday customers doesn’t always mean you’re capitalizing on them.

By | 2017-10-09T18:25:13+00:00 October 5th, 2017|Black Friday Cyber Monday, Cart Abandonment|Comments Off on Predictable Holiday eCommerce Trends You Need to Start Planning For

How abandoned carts can help improve your sales

There’s a lot of information to be learned from abandoned carts. Crunching the numbers from wayward shoppers gives site owners and ecommerce managers powerful data about what they can do to raise their bottom line—including what can be done to improve the website itself. Learning more about where carts are

By | 2017-09-28T13:53:43+00:00 September 28th, 2017|Cart Abandonment|Comments Off on How abandoned carts can help improve your sales

Cart abandonment exit pop-up

Cart abandonment emails are all about recovering revenue when your shoppers's leave your site empty-handed. But what about actually preventing abandonments from occurring? In order to prevent the shopper from leaving your site, we've created the exit popup! The exit popup is a triggered onsite message designed to discourage the shopper from abandoning the cart and

By | 2017-09-27T10:48:26+00:00 September 27th, 2017|Uncategorized|Comments Off on Cart abandonment exit pop-up

How to reduce cart abandonment by streamlining the checkout process

E-commerce data has overwhelming shown that the majority of abandoned carts occur during the checkout process. From costs that add up to be too expensive, to complicated checkout steps, customers are choosing to leave their carts at the final stage of conversion more than anywhere else in the sales funnel. For many eCommerce store

By | 2017-10-03T21:59:54+00:00 September 25th, 2017|Cart Abandonment|Comments Off on How to reduce cart abandonment by streamlining the checkout process

Automating the abandoned cart recovery process

Automation is innovation. Being able to create triggers that execute processes and incite results, all without needing a guiding hand, is the key to optimizing your ecommerce site. Nowhere is this more evident than when setting up an abandoned cart marketing process. Not only is this a situation rife with automation opportunities, it’s also

By | 2017-09-18T12:12:00+00:00 September 18th, 2017|Cart Abandonment|Comments Off on Automating the abandoned cart recovery process

Sending email blast through customer segmentation

Datacrushers' “Segment Email Blast” allows you to send a mass email blast to a (large or small) segment of your shoppers at once. This is above and beyond a general organic newsletter. Now that you've set up and saved some shopper segments, you can use those segments to reach out to specific customers. It’s very simple! You simply

By | 2017-09-18T19:57:49+00:00 September 17th, 2017|Cart Abandonment|Comments Off on Sending email blast through customer segmentation